Services

Targeting Display Campaigns

By aggregating the largest networks and exchanges in display media, AdExtent provides access to billions of daily impressions and millions of domains across the web. Using our proprietary semantic engine, we are able to match each campaign goals with the most relevant URLs and audience, and as a result serve ads that dramatically increase campaign performance and drive customer acquisition.

Dynamic Ad Creation & Pricing

Real Time Bidding Exchanges enable advertisers to dynamically price each individual impression. AdExtent provides the technological means to turn this technical capability into a powerful campaign strategy. AdExtent takes into consideration both page content and available information about each visitor when determining the most appropriate bid amount., Our system can display the most relevant ad creative to each unique visitor. Campaigns executed via AdExtent can handle massive amount of ad variation that tailor to each individual impression. By leveraging our dynamic ads capabilities, we can improve performance, and significantly reduce creative authoring overhead. Combined, this enable us to execute highly intelligent campaigns with minimal effort. AdExtent campaigns can be set to display dynamically tailored contextually relevant ad banners. Ads can be tailored to show:

• Real time data derived from site feeds or APIs
• Dynamically changing visuals and text according to visitor segmentation.
• Contextually and semantically related Ad Creatives based on the content of the URL viewed.

Smart Retargeting Solutions

Site retargeting offers the ability to target display ads to potential customers who previously visited your site. Retargeting is considered one of the most applicable and effective uses of Real Time Bidding technology. The AdExtent solution enables advertisers to target existing visitors to maximize each campaign performance.
What is Smart Retargeting and how we utilize it to boost campaign performance:

• AdExtent intelligently adjust bid amounts according to visitor engagement and/or user quality – For each customer, we build a set of business rules that distinguish high quality visitors from thouse that are less likely to convert. By focusing our efforts on the high quality visitors, we can cut down ineffective media expenditure.
  
• Displaying dynamic personalized creatives according to content or products viewed on your site – Having a creative ad that is unique to the offering viewed can dramatically increase click through and conversions. We dynamically serve the most appropriate ad to each user based on his interest on the your site.
  
• Dynamically controlling ads frequency – It can get pretty annoying to see the same ad everywhere you go without end. In order to reduce unnecessary impressions, our filtering rules track how many times each user has seen your ad, and dynamically monitors and control the optimal number of impressions needed to re-engage the user.