Privacy Policy

AdExtent (“We or Us”) is an advertising technology company. This Privacy Policy is a statement describing our practices involving personal information collected from advertisers, partners or users registered or otherwise using our service and technology (“Platform”).

If you have any questions or concerns about this policy or our information practices, please contact us at privacy@adextent.com

We may change the terms of this Policy from time to time, in which case, we will post a notice on our website that the policy has been changed, and update the .last updated. date to reflect the date of the latest modifications. If you are a registered user or client, we will attempt to notify you using the email address you provided when you registered. We recommend that you read this policy periodically to keep informed about our data collection, use, and disclosure practices. We will not, without your consent, use information previously collected from you in a manner inconsistent with the terms of the policy in place when it was collected.

PRIVACY PRACTICE FOR OUR WEBSITE We collect Personally Identifiable Information (“PII”) from the Website adextent.com when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.

NON-PERSONALLY IDENTIFIABLE INFORMATION We collect Non-Personally Identifiable Information (“Non-PII”) from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use this information to understand our Website traffic and for maintenance of the Website. Further information may be collected when we exchange communications with you, or when our designated agent is in contact with you with respect to your content on AdExtent.

ADEXTENT TECHNOLOGY FOR DYNAMIC ADS & AD RETARGETING

WHAT ARE DYNAMIC ADS? Dynamic Ads are ads that are personalized in real-time to the user. Unlike static ads that show the same content on every impression, Dynamic Ads enable the advertiser to display a unique creative for different users. Dynamic Ads are the only feasible way to scale up the number of creatives per campaign and to personalize them on each impression.

WHAT IS RETARGETING? The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, AdExtent’s Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. AdExtent’s Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using the AdExtent service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.

HOW CAN I REMOVE MYSELF FROM BEING RETARGETED?

AdExtent makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see AdExtent Personalized Ads should simply click on this link: Opt Out

COOKIES AND WEB BEACONS We use persistent “cookies” on this Website in order to help us manage the opt-out process for our Platform. For information on our opt-out process, please review the section of this privacy policy entitled .Opting out from Cookies. below. Cookies are small text files that contain a string of alphanumeric characters. Web beacons (also known as .1X1 pixels. or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For more information about cookies and web beacons please visit Learn About Cookies.

THIRD PARTY WEBSITES The AdExtent Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we take steps to associate only with reputable entities, AdExtent cannot be responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.

PRIVACY PRACTICES FOR OUR TECHNOLOGY PLATFORM

OVERVIEW OF OUR TECHNOLOGY PLATFORM Our Technology collects information about the website(s) that you visit while online. You may encounter our Technology: when we purchase online advertisements on a website that you visit; when one of our Clients purchases online advertisements on a website that you visit; and/or when one of our Clients places one of our web beacons on its website, which you visit. We use the information collected by our Technology in order to help make the online advertisements you see more relevant to you, for ad retargeting purposes and for ad delivery as well as reporting.

Types of Information We Collect Via the Platform

PERSONALLY IDENTIFIABLE INFORMATION We don’t collect Personally Identifiable Information (“PII”) via the Platform, and take reasonable measures to avoid receiving PII from Clients via the Platform.

NON-PERSONALLY IDENTIFIABLE INFORMATION We collect Non-Personally Identifiable Information (“Non-PII”) via the Platform, including but not limited to an Internet user’s IP host address, pages viewed, browser type, the URL, the referring URL, advertisements that you click on or engaged with, Internet Service Provider, and his or her computer’s operating system.

COOKIES AND WEB BEACONS Our Clients use cookies in conjunction with Web beacons when they use the Platform in order to help make the online advertisements you see more relevant to you. We also use cookies and Web beacons (under the domain adnxs.com) to help our clients make advertising more relevant. We also use cookies and web beacons for ad delivery and reporting purposes, to measure the success of our Clients’ online advertising campaigns.

Controlling the Use of Your Information

OPTING OUT FROM COOKIES If you would like to opt-out from having AdExtent collect your Non-PII in connection with our Platform, please click here. When you opt out, we will place an opt-out cookie on your browser. The opt-out cookie will block us from serving ads. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice by clicking the above link again.

INFORMATION SECURITY The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. However, since no method of transmission over the Internet, or method of electronic storage, we cannot guarantee its absolute security. If you have any questions about our security practices, please email us.

DISCLOSURE OF INFORMATION TO THIRD PARTIES We do not collect PII via the Platform, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.

We may share Non-PII collected via the Platform with Clients. Similarly, we may enhance the Non-PII collected via the Platform with Non-PII collected from Clients.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

STORAGE OF INFORMATION We retain PII collected via the Website for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.

CHANGES TO THE PRIVACY POLICY This privacy policy is subject to change. If we make any material or substantive changes in the way that we use the PII collected through this Website, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.

CONTACT INFORMATION

For questions or concerns relating to privacy, please send us an email at to privacy@adextent.com. Alternatively, you may contact us at the address below.

AdExtent
Galgalei Haplada 16, P.O.B 348
Herzlyia Pituach, 60990
Israel