Smart Targeting
How does a large ecommerce site or advertiser with a hundreds or thousands of product offerings treat each product as a unique campaign?How do you create a unique creative for each product without designing hundreds of Ads?
How do you find the most targeted content to advertise on that exhibit the closest intent to purchase those products?
AdExtent Display Targeting Solution enables advertisers to automatically generate mini display campaigns for each individual product, each campaign with its own targeting group and with a single or multiple designs that are dynamically generated for each product. Using our semantic targeting engine each campaign generates unique URLs to target what most fits the user’s intent when advertising and by leveraging technology for real time bidding over Ad Exchanges, the advertiser is able to mark each ad viewer and retarget him with their offering wherever they may go.
Smart Targeting based on Advertiser Products:
By using our propriety semantic algorithms that both discover and determine content relevancy, AdExtent acquires the most relevant ad impressions, at the most appropriate price. AdExtent efficiently buys media from ad exchanges that support Real-Time Bidding (RTB). RTB is the fastest-growing form of display advertising media acquisition. Using data feed or scraping, AdExtent can extrapolate a list of products from the advertiser’s site assigning, priority, date (for time based products) and description. We automatically generate the most relevant content to advertise on and optimize on based on performance. AdExtent campaigns also leverage advertiser data to achieve an optimal bidding strategy as well as to serve the most appropriate ad creative for each impression. By accessing multiple sources of inventory in real time and dynamically serving relevant creatives, AdExtent brings both scale and granularity to advertisers. AdExtent offers an end-to-end solution for performance, brand advertisers and ecommerce sites, enabling them to automatically run timely campaigns based on products and inventory.
Dynamic Creatives
AdExtent’s ad technology can easily generate a dynamic creative that best match the content the user is viewing and the product offering.There is no need to send over spreadsheets, fiddle with APIs or XMLs, AdExtent makes creation of dynamic ads super easy and fast. Choose from multiple ad templates that let you create one ad which can dynamically advertise hundreds or thousands of products or offerings, each ad will be appear based on the context of the site, the geographic location of the user, even the time of day. Dynamic creatives have proven to increase engagement and click-through when harnessing the relationship between the context of the URL and the visitor viewing the page.
Contact us to receive more information on AdExtent campaign services.
Global Reach
Advertisers who utilize Search Marketing to both reach their relevant audience and convert visitors understand that intent and context bring results. Especially when dealing with products or offerings that are targeted towards certain or specific geographic locations. For example, when an online seller of event tickets needs to advertise to user according to a specific event in a specific location at specific times, each campaign needs to incorporate several targeting criteria simultaneously. AdExtent aggregates inventory from major networks such as Google, Microsoft, Rubicon Project, Pubmatic and many more. Combined, AdExtent can reach more than 15 billion daily impression worldwide, with broad access to a media inventory across the web and visitors from all around the world. By having our elastic Ad Servers spread in key locations globally, we can deliver fast response times for each campaign according to out clients geographic targets and needs, generating campaigns and creatives users based on those criteria.Intelligent Bidding
AdExtent’s Campaign generating platform for ecommerce and online retailers aims to bring search-like intent driven advertising to the display market.By bidding on the most relevant inventory and impressions based on advertisers performance metrics, we boost campaign performance while maximizing reach and by implementing dynamic bidding mechanism, our targeting and retargeting solutions are able to associate a different level of priority for bids on user impressions based on criteria set by our clients or by past performance. For example, visitors that viewed products with higher margins or visitors that proceeded through the conversion funnel but did not convert may be associated with a higher bid value. Intelligently bidding on users by priority has proven to substantially impact conversions and boost campaigns ROI.
Learn more about our services.
Contact us to see how you can utilize AdExtent’s services.
