About Us

About Us

Our team is a made up of technologists who spent the past decade collaborating with top advertisers to build simple-to-use technology that improves ad relevancy and effectiveness.

Tal Keinan
Co-Founder & CEO
Born and raised in Israel, Tal served in the communication department of the Israeli Army leading Computer Division (MAMRAM), and following his army service Tal worked for the Government of Israel, Mission to the United States, Technology Department in New York. Following his graduation from Columbia University, Tal worked at Morgan Stanley covering Trading and Credit risk.
Tal Muskal
Co-Founder & CTO
Tal is responsible for AdExtent core technology and architecture. Prior to funding AdExtent, Tal worked at Go Networks as an embedded engineer. Tal is a sought after technology consultant to many technology companies, advising on design and implementation of large scale information systems and integrated software-hardware solutions. Tal served as a team leader in Israel's army Intelligence Technology unit.
Daniel Harrison
SVP of Sales & Business Development
Daniel leads AdExtent’s new business efforts and partnerships with marketers, agencies, trading desks and key providers in the space. Daniel brings over 14 years of experience in complex sales and business development in digital marketing. Prior to AdExtent, Daniel was VP of Strategic Sales at Conversant (Mediaplex and ValueClick Inc.) Daniel received his Bachelors with honors in Electrical Engineering from University of Wisconsin at Madison, and Masters at NYU Stern School of Business.
Ron Pick
Co-Founder & General Manager
Prior to joining the team at AdExtent, Ron was the founder of ClickWise Ltd, a leading performance-marketing agency. Ron grew ClickWise into an SEM/SEO agency housing 22 online professionals and working with both Agencies such as Y&R, BBDO, Grey as well as working directly with leading Fortune 500 companies.
Jonatan Russo
VP of Research & Development
Jonatan leads AdExtent development team and product delivery. Previously, Jonatan was an Associate at Giza VC, a Software Engineer at Modu, and the data-mining group team leader at the Israeli Army Technology unit.
Shay Bushinsky
Chief Scientist
An expert in Artificial Intelligence, Shay is the co-author of Deep Junior, the reigning world’s computer chess champion, a title won 7 times. For the past decade he has been teaching AI in the Computer Science departments of Tel-Aviv and Haifa Universities. He is a member of the CRI Artificial Intelligence research institute in Haifa University. In recent years, he has been developing innovative AI systems for HLS and defense.

Join our rapidly growing team.

View Jobs Openings


Giza Venture Capital
GizaVC has been at the forefront of Israel’s venture capital industry for more than 20 years, supporting innovative entrepreneurs and helping them to build great businesses. Since its establishment in 1992, GizaVC has placed over $500 million in more than 100 startups and has achieved 35 successful exits. Investing out of its 5th fund, GizaVC is currently one of the most active seed and early stage investors in Israel. We are energetically searching for entrepreneurs with vision, capable of moving forward with groundbreaking technologies that meet real market needs.
Dr. Yossi Vardi
One of Israel’s foremost hi-tech personas, Dr. Joseph “Yossi” Vardi has for 40 years been founding and building hi-tech ventures and to date has helped start over 40 companies involved in Internet, Software, Telecommunications, Electro-optics, Energy, Cleantech, etc. Dr Vardi was the founding investor and former chairman of Mirabilis Ltd which pioneered the instant messaging phenomena with its ICQ messaging software, one of the most successful and popular Internet products of all time. More recently Dr Vardi was involved with the creation of Answers.com, Gteko – purchased by Microsoft, Airlink, Scopus, BrightCove, and many more. Dr Vardi is chairman of International Technologies, a venture partner and founder of Pitango VC, a member of the advisory committee of 3i, a member of the Amdocs’s board and a strategic advisor for both Amazon and AOL.
Sir Ronald Cohen
One of the world’s leading private-equity investors, Sir Ronald Cohen is a founder of the European private-equity industry. Sir Ronald is a co-founder of Apax Partners, Europe’s largest global private-equity firm, responsible for managing over $20 billion; he is also chairman of investment management firm Portland Capital. Sir Ronald is chairman of Bridges Ventures and The Portland Trust. He is also chairman of the Social Investment Task Force and of the Commission on Unclaimed Assets. Furthermore Sir Ronald is a trustee of the British Museum and of the International Institute for Strategic Studies. Sir Ronald is a recipient of the British Venture Capital Association’s Hall of Fame award and the Harvard Business School’s Alumni Achievement award, he is also an honorary fellow of Exeter College, Oxford, and a member of the Board of Overseers of Harvard College. In 2001 Sir Ronald Cohen was knighted for his services to venture capital.
Mr. Jeff Pulver
Chairman and Founder of pulver.com, Mr. Pulver is one of the pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. Globally renowned as an industry pioneer, author and entrepreneur, Mr. Pulver is the founder of pulvermedia, FWD, the VON Coalition, Network2, Vivox and is the co-founder of Abbey Corps and Vonage.