About Us

About AdExtent

AdExtent provides a full service display media advertising solution using our proprietary contextual and semantic targeting technology. AdExtent’s goal is to bring search performance to display Media. By utilizing our proprietary Semantic Targeting Platform & Dynamic Ad Creative Technology, AdExtent better connects advertisers with their target audience. AdExtenet (Previously SemantiNet), is backed by Giza Venture Capital and other internationally acclaimed investors. Learn more about our Display Solutions.
 

MANAGEMENT TEAM

image description

Tal Keinan – Co-Founder & CEO

Prior to founding AdExtent, Tal worked at Morgan Stanley’s Risk Management Department where he was in charge of the bank’s Scenario Analysis product. Tal served in the communication department of the Israeli Army leading Computer Division (MAMRAM). Following his army service, Tal worked for the Government of Israel, Mission to the United States. In 2004, Tal graduated with honors from Columbia University with a B.S in Computer Science and Economics. Tal Keinan FB Tal Keinan
image description

Tal Muskal – Co-Founder & CTO

Tal is responsible for AdExtent’s core technology and vision. Prior to founding AdExtent, Tal worked at Go Network as an embedded engineer conducting R&D. Tal is a much sought after consultant, offering high-tech companies advice regarding design, integrated software-hardware solutions, peer-to-peer technologies, information systems, internet, gaming and wireless communications. Tal served as a team leader in Israel’s Army Intelligence Technology Unit. Born and raised in Israel, Tal is an autodidact and a tech-wiz since childhood. Tal Muskal FB Tal Muskal
image description

Ron Pick – Co-Founder & General Manager

Prior to joining the team at AdExtent, Ron was the founder of ClickWise Ltd, a leading performance-marketing agency. Ron grew ClickWise into an SEM/SEO agency housing 22 online professionals and working with both Agencies such as Y&R, BBDO, Grey as well as working directly with leading Fortune 500 companies. Prior to founding ClickWise, Ron worked at Giza Venture Capital where he was in charge of Internet & MIS applications. Ron studied Economics at The University of Tel-Aviv and served three years in one of Israel’s secretive field intelligence units. Ron Pick FB Ron Pick

INVESTORS

Giza Venture Capital

Established in 1992, Giza Venture Capital is a pioneer investor in seed and early-stage technology companies that currently manages four funds totaling about $500 million. Giza has invested in 89 companies in the sectors of Communications, IT, Software, Life Sciences, Media, Internet, Gaming and Entertainment. The wealth of expertise and experience embodied in Giza’s team has led to 30 successful exits to date.

Dr. Yossi Vardi



One of Israel’s foremost hi-tech personas, Dr. Joseph “Yossi” Vardi has for 40 years been founding and building hi-tech ventures and to date has helped start over 40 companies involved in Internet, Software, Telecommunications, Electro-optics, Energy, Cleantech, etc. Dr Vardi was the founding investor and former chairman of Mirabilis Ltd which pioneered the instant messaging phenomena with its ICQ messaging software, one of the most successful and popular Internet products of all time. More recently Dr Vardi was involved with the creation of Answers.com, Gteko – purchased by Microsoft, Airlink, Scopus, BrightCove, and many more. Dr Vardi is chairman of International Technologies, a venture partner and founder of Pitango VC, a member of the advisory committee of 3i, a member of the Amdocs’s board and a strategic advisor for both Amazon and AOL.

Sir Ronald Cohen



One of the world’s leading private-equity investors, Sir Ronald Cohen is a founder of the European private-equity industry. Sir Cohen is a co-founder of Apax Partners, Europe’s largest global private-equity firm, responsible for managing over $20 billion; he is also chairman of investment management firm Portland Capital. Sir Cohen is chairman of Bridges Ventures and The Portland Trust. He is also chairman of the Social Investment Task Force and of the Commission on Unclaimed Assets. Furthermore Sir Cohen is a trustee of the British Museum and of the International Institute for Strategic Studies. Sir Cohen is a recipient of the British Venture Capital Association’s Hall of Fame award and the Harvard Business School’s Alumni Achievement award, he is also an honorary fellow of Exeter College, Oxford, and a member of the Board of Overseers of Harvard College. In 2001 Sir Cohen was knighted for his services to venture capital.

Mr. Jeff Pulver



Chairman and Founder of pulver.com, Mr. Pulver is one of the pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. Globally renowned as an industry pioneer, author and entrepreneur, Mr. Pulver is the founder of pulvermedia, FWD, the VON Coalition, Network2, Vivox and is the co-founder of Abbey Corps and Vonage.

ABOUT AdExtent

AdExtent is a new data driven platform that enables advertisers and agencies to run highly targeted display campaigns across the Real-Time Bidding Exchanges. We are an advertising technology company - we build technologies that improve ads performance.

GET IN TOUCH

STAY UPDATED