About Us

AdExtent is proud to provide cutting edge ReTargeting solution to advertisers and agencies. Our team is a made up of a group of technologists that spent the past decade building data intensive applications. For the past few years, we’ve collaborated with some of the top advertisers around the world to adopt these technologies for the marketing world.

With previous experience in the Media, Financial and Government space we bring extensive knowledge and expertise to fulfill the goal of building simple to use technology that improves ad relevancy and effectiveness.

Management & Board

Tal Keinan
Co-Founder & CEO

Prior to founding AdExtent, Tal worked at Morgan Stanley’s Risk Management Department where he was in charge of the bank’s Scenario Analysis product. Tal served in the communication department of the Israeli Army leading Computer Division (MAMRAM). Following his army service, Tal worked for the Government of Israel, Mission to the United States. In 2004, Tal graduated with honors from Columbia University with a B.S in Computer Science and Economics.

Tal Muskal
Co-Founder & CTO

Tal is responsible for AdExtent’s core technology and vision. Prior to founding AdExtent, Tal worked at Go Network as an embedded engineer conducting R&D. Tal is a much sought after consultant, offering high-tech companies advice regarding design, integrated software-hardware solutions, peer-to-peer technologies, information systems, internet, gaming and wireless communications. Tal served as a team leader in Israel’s Army Intelligence Technology Unit. Born and raised in Israel, Tal is an autodidact and a tech-wiz since childhood.

Ron Pick
Co-Founder & General Manager

Prior to joining the team at AdExtent, Ron was the founder of ClickWise Ltd, a leading performance-marketing agency. Ron grew ClickWise into an SEM/SEO agency housing 22 online professionals and working with both Agencies such as Y&R, BBDO, Grey as well as working directly with leading Fortune 500 companies. Prior to founding ClickWise, Ron worked at Giza Venture Capital where he was in charge of Internet & MIS applications. Ron studied Economics at The University of Tel-Aviv and served three years in one of Israel’s secretive field intelligence units.

Daniel Harrison
Senior Vice President - Sales & Business Development

As SVP of Sales & Business Development, Daniel is responsible for leading AdExtent's new business efforts and relationships with marketers, agencies, trading desks, publishers, and platform partners. He brings over 14 years of experience in complex technical sales, strategic planning, business development, account development and digital marketing.

Prior to AdExtent Daniel was VP of Strategic Sales at Mediaplex, the technology and analytics division of ValueClick, Inc. He secured large revenue opportunities with Fortune 500 companies, and top brands and agencies globally, developing innovative data-driven marketing strategies to solve critical needs. He also brought new products to market including Data Management, Demand Side Platforms, and Marketing Analytics Services, in addition to leading enterprise sales teams.

Previously Daniel led Business Development for the digital video production house Reel Biography. He founded a marketing company that produced over 100 large scale creative arts & entertainment events, and consulted for Accenture in their Electronics & High Tech division.

Daniel is completing his MBA from New York University and has a B.S. with honors in Electrical Engineering from the University of Wisconsin, Madison.

Shay Bushinsky
Chief Scientist

Shay, AdExtent’s Chief Scientist, is an expert in Artificial Intelligence. Shay is the co-author of Deep Junior, the reigning world’s computer chess champion, a title won 7 times. For the past decade he has been teaching AI in the Computer Science departments of Tel-Aviv and Haifa Universities. He is a member of the CRI Artificial Intelligence research institute in Haifa University. In recent years, he has been developing innovative AI systems for HLS and defense. Prior to that, Shay founded together with Garry Kasparov the leading Internet website for chess. Shay holds a BSc. in Mathematics and in Computer Science and completed his MSc. Studies in Computer Science from Bar-Ilan University.

Eyal Niv
Member of the board

Eyal Niv, Managing Director, joined GizaVC in 2000 and has been active in Giza II, Giza III and Giza IV, specifically in the semiconductor, mobile communications and Internet sectors. He is involved in initial screening, due diligence and portfolio company business development and is on the boards of XtremIO, Lucid, Flash Networks, WinBuyer, CallApp, Motherknows, Total Availability and AdExtent. He has led or co-led investments in Oplus (acquired by Intel), Altair, Lucid and Cyota (acquired by RSA). Eyal holds a Bachelor of Commerce degree in corporate finance and actuarial science from the University of Witwatersrand, Johannesburg.


Giza Venture Capital

GizaVC has been at the forefront of Israel’s venture capital industry for more than 20 years, supporting innovative entrepreneurs and helping them to build great businesses. Since its establishment in 1992, GizaVC has placed over $500 million in more than 100 startups and has achieved 35 successful exits. Investing out of its 5th fund, GizaVC is currently one of the most active seed and early stage investors in Israel. We are energetically searching for entrepreneurs with vision, capable of moving forward with groundbreaking technologies that meet real market needs.

Dr. Yossi Vardi

One of Israel’s foremost hi-tech personas, Dr. Joseph “Yossi” Vardi has for 40 years been founding and building hi-tech ventures and to date has helped start over 40 companies involved in Internet, Software, Telecommunications, Electro-optics, Energy, Cleantech, etc. Dr Vardi was the founding investor and former chairman of Mirabilis Ltd which pioneered the instant messaging phenomena with its ICQ messaging software, one of the most successful and popular Internet products of all time. More recently Dr Vardi was involved with the creation of Answers.com, Gteko – purchased by Microsoft, Airlink, Scopus, BrightCove, and many more. Dr Vardi is chairman of International Technologies, a venture partner and founder of Pitango VC, a member of the advisory committee of 3i, a member of the Amdocs’s board and a strategic advisor for both Amazon and AOL.

Sir Ronald Cohen

One of the world’s leading private-equity investors, Sir Ronald Cohen is a founder of the European private-equity industry. Sir Ronald is a co-founder of Apax Partners, Europe’s largest global private-equity firm, responsible for managing over $20 billion; he is also chairman of investment management firm Portland Capital. Sir Ronald is chairman of Bridges Ventures and The Portland Trust. He is also chairman of the Social Investment Task Force and of the Commission on Unclaimed Assets. Furthermore Sir Ronald is a trustee of the British Museum and of the International Institute for Strategic Studies. Sir Ronald is a recipient of the British Venture Capital Association’s Hall of Fame award and the Harvard Business School’s Alumni Achievement award, he is also an honorary fellow of Exeter College, Oxford, and a member of the Board of Overseers of Harvard College. In 2001 Sir Ronald Cohen was knighted for his services to venture capital.

Mr. Jeff Pulver

Chairman and Founder of pulver.com, Mr. Pulver is one of the pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. Globally renowned as an industry pioneer, author and entrepreneur, Mr. Pulver is the founder of pulvermedia, FWD, the VON Coalition, Network2, Vivox and is the co-founder of Abbey Corps and Vonage.